Tier One Travel
ready to go?Tier 1 Travel
Tire 1 Travel needed a simple update to their Facebook and Google adds to generate leads and a catchment page for collecting these leads.
I had to research what their site looked like as I would be adding onto their existing website. I needed to make sure that the colours and fonts matched. The proposed changes needed to keep with their chosen layouts, so as to not confuse the user or take them out of their own flow, and drive to contact the client about travel opportunities.
I created a layout consistent with what they had, but added in a form to collect information from potential leads. The collected information captured in the form was then used by sales team to turn the leads into sales.
The advertisements to go along with this lead generation process needed to match the style of the website but also create a desire to wonder to far away places.
This was achieved with simple images overlaid with minimal text asking if the potential user was “Ready to Go?”
This is the page that was made:
My ads on Facebook:
